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Enabling kids to develop to their full potential.

Creating insights
 through pure play

Helping parents understand what their kids are capable of.

playDXTR helps parents understand what their children are capable of
and enables kids to develop to their full potential.
Purely through play.

The World's
Smartest Building Blocks

Simply Complex

  • 7 hour play / 3 hour charge
  • Child sized
  • Bluetooth Smart 4.2
  • Shock Resistant
  • 16 Million Colors
  • Water Resistant
  • Secure Magnetic Connection
  • State-of-the-Art Motion Sensor
Will be available on
Recommended for ages 3 – 12

Endless possibilities for play




Visuospatial Perception

Working Memory


Mental Flexibility


The brilliant imagination of a child can make anything into everything.
To understand the full picture of the wonderful childish mind, we need to be curious about all the other skills as well.

Play around right here

Play with a virtual version of our building blocks in this simulator. Works best with Google Chrome.
Created with our friends from YUVINE VR The Virtual Reality Production Company
playDXTR represents a new and better way of assessing children – one where the kids motivation and sense of achievement is in focus.
Nina Rung Educational Advisor and edTech Expert

Quantify child development
through play

We take a data-driven and scientific approach to cognitive assessment of children.
Using pure play.

Click for more

If you are interested in the fields of Evidence-based Cognitive Assessment, Child Psychology, Educational Technologies, or Serious Gaming then let us help you dive deeper into the possibilities of the DXTR platform.

Over the coming months we will be building up a network of professionals from around the globe. When you sign up here you will be part of this network of early adopters who are ready to move beyond mobile and wearable technology in the quest for gaining deeper insight.

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Primarily linked to the Parietal and Frontal Lobe 

Children regularly playing certain types of games perform better at independent concentration tasks. This is just as true for young children as for elderly people. Considering the importance of concentration in learning new skills, healthy concentration-based games shouldn’t be neglected.



Primarily linked to the Temporal Lobe

Play favors emotion-exploration and -learning. This is linked with reduced levels of anxiety and stress. Additionally, playing is linked with better self-esteem and self-confidence - two concepts hugely important for healthy development.


Spatial Cognition

Primarily linked to the Occipital and Parietal Lobe

Studies have shown improved results at spatial cognition tasks after playing different kinds of games. The subjects had better results at spatial attention and mental rotation tasks, which are associated with success in mathematics and other fields.



Primarily linked to the Temporal and Frontal Lobe

Many animal studies have linked juvenile play with survival capabilities. Play seems to enable innovative behavior and exploration, which in turn helps find adaptive solutions in real life. A child that plays is a child that will dare explore, and thus adapt.


Divergent Thinking

Primarily linked to the Frontal Lobe

Playing requires - and therefore boosts - creativity. This is especially true for playing freely without any instructions. For instance, when giving building blocks to a child and just letting him go crazy with them! On the other hand, building following instructions is beneficial for other skills.



Primarily linked to the whole brain

Many experts believe games are of great value for educational purposes. For example, games help provide a meaningful context for learning, and they provide external motivation to keep children engaged. They also encourage children to explore on their own and allow them to practice their skills. 


Motor Skills

Primarily linked to the Frontal and Parietal Lobe

Studies have showed increased cortical area for finger control in pianists. This link between a specific motor area and a related activity is well established and even stronger for children since their brains develop much faster. There is no doubt children need to practice, manipulate and play with their hands, especially in our digital era where physical play is slowly disappearing.


Working Memory

Primarily linked to the Frontal Lobe

Working memory is fundamental and constantly used. Each time you are doing something that is not automatic (i.e. walking from your mailbox to your door), you use working memory. The harder the task, the more you need it. Playing games often require a lot of working memory and can help you learn new strategies to better use it.


Problem Solving

Primarily linked to the Frontal Lobe

Researchers found that preschool children playing with building blocks performed better at problem solving tasks than the ones only playing with puzzles. This is because there is only one way to solve puzzles. Playing with building blocks, on the other hand, allows exploration and multiple possibilities of play.


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